MLB全国放送の今季の視聴者数が増加&若年層の視聴者数も増加

記事要約

・ESPN’s Sunday Night Baseballは今季平均151万人の視聴者数を記録(前年比6%増)
・2019年以来の高水準
・200万人超えを4回記録
・上位5試合は前年比23%増
・18～34歳の成人で12%増加、18歳～34歳女性で16%増加、特に18～24歳で26%増加

ESPN’s Sunday Night Baseball season hits three-year high

ESPN’s Sunday Night Baseball averaged 1.51 million viewers during the 2024 season, up 6% from last year (1.42M) and the highest average since 2019. The network’s season finale — Phillies-Mets — averaged 1.35 million on ESPN, up sharply from Dodgers-Giants last year (773K).

Notably, the Sunday night package increased 12% in adults 18-34 and an even-stronger 26% in 18-24.

In other MLB action, TBS averaged 470,000 viewers for its Orioles-Yankees season finale Tuesday night — up from Cubs-Braves last year (345K). Full season averages for TBS will be added when available.